How to design a football kit that fans want to wear off the pitch.
Five design principles we've learned shipping 2 million jerseys — including the one rule almost every amateur club gets wrong.
Sublimation isn't really "printing" — it's a phase change. The dye turns directly from solid to gas and fuses into the polyester fibres themselves. The result: a print that's chemically part of the fabric, with no ink layer to crack or peel. Here's how it works, and why it changes what's possible in teamwear design.
Read the articleFive design principles we've learned shipping 2 million jerseys — including the one rule almost every amateur club gets wrong.
How a Pakistani city of 700,000 people came to make 60% of the world's hand-stitched footballs — and what's next.
From maximalist halftone backgrounds to retro 90s color-blocking — what's coming next season, straight from our R&D table.
A walk-through of every panel, padding zone and seam in our newest GK design — and why a 4mm elbow pad changed everything.
Cold wash. No bleach. Inside-out. There's a science to keeping sublimated kits looking factory-new.
Eight designers, 12 monitors, 200 kits a week — a peek inside the team that turns napkin sketches into delivery-ready mockups.
Industry stories and design tips, twice a month. No spam.
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